A coordinator is told to draft the announcement. This must be completed swiftly as 11 people are required to provide feedback before anything is communicated. It's now 5:27PM on Friday, and surely employees are eagerly anticipating the messaging. The coordinator painstakingly combines the MS Word "tracked changes" and the random various email comments.
Finally, at 9:49PM, the announcement is mass-emailed. There are a couple of replies from people who claim they couldn't open the attachment, and someone who is upset because they weren't copied. Nevertheless, the employees are clearly motivated and the objective is complete...
If you read this and think it is perfectly normal, then we are not for you. However, if you are ready to avoid clichés, focus on action, and take a fresh approach to how you engage and communicate - let's talk.
Your brand is who you are, your ideas, your vision, and most importantly, your reputation - both internally and externally.
Your visual identity is your calling card. It is the trigger than will make people react to your set of ideas, vision, mission and how they feel about you. Both are equally important but they do not function without the other. Simply updating your logo to something snazzy won't mask a poor reputation. Likewise - attempting to improve your reputation, change your culture, or update your mission won't take effect unless you signal these changes through a fresh visual identity.
In this day and age - with social media, reviews, discussion forums and rating systems available on everything from your service, employee experience, leadership, salaries, benefits and overall impact and culture - you have mere seconds to make a first, and lasting impression that will affect your business for years to come. No pressure...
It's great if you are online already, and posting lots of items. But are they making a tangible difference with your business? Are you measuring success by how many "likes" you get, or how many followers you have? Has this honestly translated to more sales, or a shift in your reputation? More often than not, you are simply caught in the dreaded social media echo chamber.
Break away from simple propaganda and spend time and resources on items that will actually help your business, and not just #checkthebox to get a few likes...
Whether your website is the foundation for a large-scale communications platform, a user-friendly ecommerce site, or a simple landing page with general information, you need to get it right. It also should not cost you a lot of money, and can be up and running quickly. Yet another myth is that you require numerous internal resources to manage and update it. Simply not the case!
We will revamp your current site. We will build you a brand new one. We will show you how to use it either as a standalone info-based site or your centrepiece. No upcharges. No complications. No BS.
We are all visual by nature, and have heard the expression "a picture is worth a thousand words" - which is more true today than ever. Pretty much everyone walks around with some sort of device allowing them to see images, graphics, videos and media in crystal clear resolution and sound. A stunning photo, a creative promotion, or even a 30-second clip streaming over social media, tv, or even radio can emotionally affect your targeted audience.
So whether you just need some fresh photography, some clever animations, a full campaign or a bunch of posters, we would be happy to help you show the world, rather than tell the world.
Yes it is, very much so! Even with the advances in digital media, there are many industries, locations, situations and cultures that absolutely require the use of printed materials. In some cases, digital media is nothing more than an online version of a printed material - and there is still something very elegant, impactful and classy about holding a colourful, sharp-looking and catchy report, magazine, newsletter or infosheet.
Printed media is far from forgotten, it simply has to adapt to the tastes and requirements of the shifting demographics at play. In this way it is much like anything else. It isn't the medium that is no longer as popular, sometimes it is how you go about presenting it.